The marketing plan Research Paper Example | Topics and Well Written Essays - 1000 words

The marketing plan - Research Paper Example It is also in competition with companies the develop applications especially mobile applications which imitate distinct capabilities that include sharing of photos as well as messaging and some of Facebook’s competitors include LinkedIn, Google+ and Twitter etc. Facebook has grown to be more valuable than Amazon in terms of the market value with a market capitalization that is in excess of USD 170 billion compared to the market capitalization of Amazon that has decreased to below USD 165 billion. From the previous earnings report, the social media company beat revenue estimates and realized more revenue from mobile advertisements which now account for a big percentage of the total advertisement revenue. Almost sixty-five percent of the users on Facebook are older than thirty-five making the average over forty while the users who are less than twenty four years of age make up only fourteen percent of the users. Of the total Facebook users, sixty percent are female and almost fifty seven percent have finished one form of college education or another while less than a quarter have a bachelor’s or a graduate degree. The social presence of Facebook is seen in 137 countries which is more than all other social networks that are in only 127 of these nations. The US has the highest presence on Facebook even though only a half of the population uses the social networking site. India and Brazil are the Facebook markets that are steadily growing (Treadaway and Smith, 2012). Advertisements on the network that target the people on mobile devices have the potential of fetching the network huge revenues and as a result of the plethora of information that is received from the members, it is able to send advertisements that interest the particular users making them have the option of charging more for the advertisements than other companies. The platform that has been developed by Facebook is

Effect of enzymes on reactions Essay Example for Free

Effect of enzymes on reactions Essay Effect of enzymes on reactions Introduction            The function of any enzyme largely depends on the arrangement of its amino acids. The shape of an enzyme is so important such that any alteration or change in its amino acid sequence can have a huge effect on its function. An alteration to the amino acids in an enzyme does not only alter it shape but also its functionality. During a reaction, the whole enzyme does not take part but rather a small part known as the active site. The shape and appearance of the active site in any enzyme is determined by its three dimensional structure. The active site of an enzyme houses the shape of the substrate that needs to be changed during the reaction. This means that enzymes and substrates work like a lock and key. Since a specific key can only open a specific lock, this is explains why enzymes are specific in their reactions. How enzymes catalyze reactions            As noted earlier, enzymes serve as catalysts that speed up the rate at which biochemical reactions take place. They mainly work by offering a substitute pathway for reactions. Compared to other catalysts, the pathway provided by enzymes reduces activation energy. The same with all other catalysts, enzymes participate in reactions and this is the main way through which they offer a substitute reaction pathway. However, it is worthy noting that enzymes do not undergo any permanent changes during a reaction but remain intact. There main role in a reaction is to increase the rate but not the position of the reaction equilibrium (Cornish-Bowden 47). Unlike chemicals that catalyze a number of reactions, enzymes are usually very selective and can only catalyze precise reactions. This characteristic can be attributed to the shape of molecules that make up enzymes. Majority of enzymes are made up of a protein and non protein known as the cofactor. In most cases, the protein s found in the enzymes are globular. Any change in temperature and pH disrupts the inter-molecular and intra-molecular bonds that hold the proteins together in their tertiary and secondary structures. This means that catalytic ability of an enzyme is temperature and pH sensitive.            For any molecules to react, they must come into contact with one another. In other words, they must collide with enough energy and in the correct direction. Sufficient energy is important during a reaction because it helps the molecules overcome the energy barrier to the reaction. This type of energy is known as activation energy. During a reaction, the active side of an enzyme attaches itself to one of the reacting molecules known as the substrate. A reaction catalyzed by an enzyme takes a different route compared to that catalyzed by other catalysts. The coming together of an enzyme and a substrate results in a reaction intermediate. Enzyme substrate Enzyme-substrate complex            The best experiment that can be used to validate the claim that enzymes do in fact catalyze reactions is looking at how enzymes help human beings digest food. There are different types of foods that are consumed by human beings. Some of the most common foods consumed by people are the two types of sugars namely disaccharides and monosaccharaides. These two sugars are derived from foods like fruits which also contain fructose and glucose. All monosaccharides derived from the foods that we eat is absorbed directly and transported to different cells in the body (Cornish-Bowden 96). Unlike monosaccharides, disaccharides need to be broken down into their monosaccharide form before they can be absorbed into the body. In the absence of a catalyst, the rate at which the absorption of monosaccharide galactose and glucose take place is very slow. Since human bodies require a lot of energy to function properly, it is important that the absorption process is quickened through the use of an enzyme. The main enzyme that is produced by human bodies to quicken the absorption process is known as a lactase. The experiment would involve the following steps. This experiment can be represented using the following diagram. Fill a tube with 20 ml of a lactose solution. Fill another tube with 20 ml of lactose solution and 2 ml of lactase solution. Shake the tube to ensure that the two solutions mix. Give the experiment 5 minutes for the lactose to breakdown into galactose and glucose. Use a test strip to monitor the process. Originally, the strip is usually colored aqua. If it turns brown, olive or green, it is an indication that glucose is present. Compare the results from the two tubes.            If the color of the test strip turns brown, olive or green, this is an indication that glucose is present. This means that reaction in the tube with lactase was catalyzed resulting in the production of glucose. The reaction in the other tube was slow because there was no catalyst to quicken the reaction. The result from this experiment indicates that indeed enzymes can play a big role in catalyzing reactions. References Cornish-Bowden, Athel. Fundamentals of Enzyme Kinetics. (3rd edition), Portland Press, 2004. Print. Source document

The First Amendment and Conservative Rulings of the Supreme Court :: Politics Political Essays

The First Amendment and Conservative Rulings of the Supreme Court The authors of the Constitution of the United States created a magnificent list of liberties which were, at the time ascribed, to most people belonging to the United States. The main author, James Madison, transported the previous ideas of fundamental liberties from the great libertarians around the world, such as John Lilburne, John Locke, William Walwyn and John Milton. Madison and other previous libertarians of his time were transposed into seventeen different rights which were to be secured to all those in the United States. These seventeen civil liberties were compressed into ten different groupings which were designated as the "Bill of Rights." In this document lay the First Amendment which stated that the people of the United States had the "freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government..." The First Amendment was drafted by federalist Madison mainly as a political tactic to abolish anti-federalist resistance to the Constitution. After its passage in December of 1791, the First Amendment remained more idealistic than realistic. The First Amendment remained a set of ideals which were not to be carried out during its first century, then progressed to more realistic terms during its latter half of utilization. During the first century of the First Amendment, the First Amendment was paid a glance by all when it came to actually carrying out the freedoms guaranteed by this amendment. For example, in 1794, Pennsylvanian backcountry farmers protested a whiskey tax. The protesters were not violent such as those of the previous Shay's Rebellion. George Washington sent in a militia to crush the rebellion denying them of their First Amendment right to "peaceably assemble." Later, in 1836, antiÄ sl avery newspaper editor James G. Birney had been warned that his newspaper "The Philanthropist" was not desirable in the city of Cincinatti. When Birney refused to cooperate, mob action took rule and, "scattered the type into the streets, tore down t he presses and completely dismantled the office." This contradicted the First Amendment which stated that, "freedom...of the press," is a constitutional right. The Supreme Court could do nothing about these situations when in Barron v. Baltimore, t he Court ruled that, "These amendments contain no expression indicating an intention to apply them to state governments. This court cannot so apply them." Thus, the Supreme Court could not interfere when First Amendments The First Amendment and Conservative Rulings of the Supreme Court :: Politics Political Essays The First Amendment and Conservative Rulings of the Supreme Court The authors of the Constitution of the United States created a magnificent list of liberties which were, at the time ascribed, to most people belonging to the United States. The main author, James Madison, transported the previous ideas of fundamental liberties from the great libertarians around the world, such as John Lilburne, John Locke, William Walwyn and John Milton. Madison and other previous libertarians of his time were transposed into seventeen different rights which were to be secured to all those in the United States. These seventeen civil liberties were compressed into ten different groupings which were designated as the "Bill of Rights." In this document lay the First Amendment which stated that the people of the United States had the "freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government..." The First Amendment was drafted by federalist Madison mainly as a political tactic to abolish anti-federalist resistance to the Constitution. After its passage in December of 1791, the First Amendment remained more idealistic than realistic. The First Amendment remained a set of ideals which were not to be carried out during its first century, then progressed to more realistic terms during its latter half of utilization. During the first century of the First Amendment, the First Amendment was paid a glance by all when it came to actually carrying out the freedoms guaranteed by this amendment. For example, in 1794, Pennsylvanian backcountry farmers protested a whiskey tax. The protesters were not violent such as those of the previous Shay's Rebellion. George Washington sent in a militia to crush the rebellion denying them of their First Amendment right to "peaceably assemble." Later, in 1836, antiÄ sl avery newspaper editor James G. Birney had been warned that his newspaper "The Philanthropist" was not desirable in the city of Cincinatti. When Birney refused to cooperate, mob action took rule and, "scattered the type into the streets, tore down t he presses and completely dismantled the office." This contradicted the First Amendment which stated that, "freedom...of the press," is a constitutional right. The Supreme Court could do nothing about these situations when in Barron v. Baltimore, t he Court ruled that, "These amendments contain no expression indicating an intention to apply them to state governments. This court cannot so apply them." Thus, the Supreme Court could not interfere when First Amendments

Struggling Dreams Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Several poems attempt to address social and political issues. In several of Langston Hughes’s poems, he expresses sociopolitical protests. He portrayed people whose lives were impacted by racism and sexual conflicts, he wrote about southern violence, Harlem street life, poverty, prejudice, hunger, hopelessness. Hughes’s poem a â€Å"Dream Deferred† was published in 1951. The poem speculated about the consequences of white’s society’s withholding of equal opportunity. The title of Lorraine Hansberry’s play A Raison in the Sun was taken directly from Hughes’s poem. Hansberry’s parents were intellectuals and activists, and her father won an antisegregation case before the Illinois Supreme Court, upon which the events in A Raison in the Sun were loosely based. â€Å"Dream Deferred† is applied to several of the characters in Hansberry’s play.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Dream Deferred† was written during the Harlem Renaissance between the 1920s and 40s, after World War I. It was a time when African Americans began an intellectual movement. Harlem became the center of African American culture. Most African Americans began a movement to rethink their values and appreciation of their roots and Africa. Beneatha was a prime example of this from the play. She is very intellectually proud with everyone she comes into contact with; even her family. Her name Beneatha alone connotes the idea that everyone is â€Å"beneath† her. For instance, when she speaks to her moth...

Top 100 Hospital

What makes a top 100 Hospital http://www. resource4pharmacymalpractice. com/negligence. html http://www. ccohs. ca/oshanswers/legisl/msdss. html#_1_1 What makes a top 100 Hospital Toi Lynn Santamaria DeVry University HSM310 online Professor Tammy Cagle What makes a top 100 Hospital The Cleveland Clinic is in the top 20 of the top 100 Hospitals. Its official rank is 4th. The Cleveland Clinic is celebrating 90 years of excellent service. It opened its doors February 28th 1921. It was founded by four Doctors, Dr. George Crile, Dr. Frank Bunts. Dr. William Lower and Dr. John Phillips.Back in 1921 it was the first hospital of its kind, a not-for-profit group practice dedicated to patient care enhanced by research and education. (http://myclevelandclinic. org/90th-anniversary. aspx). The Hospital was built with all the latest equipment available at that time. The Cleveland Clinic quickly outgrew its building having more added in the years to come. The Cleveland Clinic has accomplished many medical first. The Worlds first cine-coronary angiography, the first published coronary artery bypass surgery, first successful larynx transplant and the first near total face transplant. (http://myclevelandclinic. rg/90th-anniversary. aspx). Tragedy was also a part of the past for the Cleveland Clinic. On May 15, 1929 over 120 people died from an explosion of x-ray film stored in the basement. One of the founders, John Phillips also died from the fumes . Frank Bunts had died suddenly years earlier. The hospital was in a state of ruin. But the two remaining founders Dr. Crile and Dr. Lower used their personal assets to rebuild the Cleveland clinic. Today it has over 37,000 employees, 16 health centers and 9 regional hospitals. 4 locations, one in Cleveland , Florida, Nevada and Canada with another opening in 2013 in Abu Dhabi.They are dedicated to their patients. They provide community outreach and wellness programs. They are a teaching hospital through the Lerner research institut e college. They have people from all over the world going to them for care. From the rich and famous to the ordinary person. They provide health and wellness podcasts and online health chats. I feel the Cleveland Clinic is one of the top 100 Hospitals for many reasons. For one it has stood the test of time being in service for 90 years. They have 16 specialties and 26 institutes. They are on the leading edge of technology and a leader in medical breakthroughs.They give back to their community. They are connected through an intricate system through the internet. Medical records can be seen online as well as appointments can be set up via the internet. They continue to do research to help fight diseases. They are a world leader in heart care. They attract the brightest minds to come work for them. They are not as interested in profits as they are in the quality of care they give to each patient. They also care for their employees from the Doctors to the janitors. It’s a great p lace to work built on an excellent reputation of care.Thousands of lives have been saved. They are one of the largest hospital in the world. They are ranked within the top 22 in 16 other specialties in the United States. If I had some illness be it heart disease or cancer I would love to be treated at this hospital. I believe I would have a better outcome and personal care that is out of this world. The four founders would be proud of what the Cleveland Clinic has grown to be. References The Cleveland Clinic website retrieved on November 20,2011 from http://my. clevelandclinic. org/90th-anniversary. aspx

Free Essays on Charles Lindbergh

There have been many great adventurers and heroes in America’s past. One of them is Charles Lindbergh. He is most famous for his transatlantic flight from New York to Paris. He faced many hardships and successes, including his flight, marriage, and his child’s kidnapping. All of his fascination with planes started when Lindbergh was just a youth. Charles was born on February 4, 1902, in the city of Detroit. At the age of eight is when he saw his first airplane, which was piloted by Lincoln Beachey. This is what started Lindbergh’s love for and interest for flight. Lindbergh then started to study World War I. He was fascinated with the flying exploits of French ace Rene Fonck, who had shot down 75 German planes in the war (WGHB, 1997). Lindbergh spent three years working on his father’s farm by the time he graduated from high school. He then enrolled as a mechanical engineering student at the University of Wisconsin. After an airplane landed on campus, Lindbergh had a great desire to fly. He quit college and became a student in Nebraska Aircraft Company, where he was taken aloft for his first flight in April, 1922. After learning the basics of aircraft construction, he went on a cross-country tour with a seasoned barnstormer and learned to wing-talk and make exhibition parachute jumps (NAHF, 1997). Lindbergh then started to take flight. He won his first airplane and a second lieutenant’s commission in the Reserves in 1925. In the spring of 1926 he made the first airmail flight between Chicago and St. Louis. This route was very difficult and poorly marked. He was forced twice to parachute to safety from his disabled mail plane while flying the routes. There was then an extraordinary offer to pilots of the world. A Frenchman, named Raymond Orteig, offered $25,000 to the first aviator to fly non-stop from Paris to New York or New York to Paris. Orteig’s offer was only good for five years, but within those f... Free Essays on Charles Lindbergh Free Essays on Charles Lindbergh There have been many great adventurers and heroes in America’s past. One of them is Charles Lindbergh. He is most famous for his transatlantic flight from New York to Paris. He faced many hardships and successes, including his flight, marriage, and his child’s kidnapping. All of his fascination with planes started when Lindbergh was just a youth. Charles was born on February 4, 1902, in the city of Detroit. At the age of eight is when he saw his first airplane, which was piloted by Lincoln Beachey. This is what started Lindbergh’s love for and interest for flight. Lindbergh then started to study World War I. He was fascinated with the flying exploits of French ace Rene Fonck, who had shot down 75 German planes in the war (WGHB, 1997). Lindbergh spent three years working on his father’s farm by the time he graduated from high school. He then enrolled as a mechanical engineering student at the University of Wisconsin. After an airplane landed on campus, Lindbergh had a great desire to fly. He quit college and became a student in Nebraska Aircraft Company, where he was taken aloft for his first flight in April, 1922. After learning the basics of aircraft construction, he went on a cross-country tour with a seasoned barnstormer and learned to wing-talk and make exhibition parachute jumps (NAHF, 1997). Lindbergh then started to take flight. He won his first airplane and a second lieutenant’s commission in the Reserves in 1925. In the spring of 1926 he made the first airmail flight between Chicago and St. Louis. This route was very difficult and poorly marked. He was forced twice to parachute to safety from his disabled mail plane while flying the routes. There was then an extraordinary offer to pilots of the world. A Frenchman, named Raymond Orteig, offered $25,000 to the first aviator to fly non-stop from Paris to New York or New York to Paris. Orteig’s offer was only good for five years, but within those f...

Natural environment Essay Example

Natural environment Essay Example Natural environment Essay Natural environment Essay Is racism still alive today? Yes it does. Racism is one of the worlds major issues today. Many people are not aware of how much racism still exists in our schools workforces, and anywhere else where social lives are occurring. It is obvious that racism is bad as it was many decades ago but it sure has not gone away. Racism very much exists and it is about time that people need to start thinking about the instigations and solutions to this matter. Many people believe that it depends on if a person was brought into the world as a racist or not but that is not the case at all.In fact, an individual cannot be born a racist but only learn to become one as they grow from child to adulthood. Some of the basic causes that keep racism alive today are stereotypes, unfamiliarity, selfishness and environmental factors. One of the most common causes of racism is stereotypes. Through television, through radio, through the internet, through music, through books, and the like, the potential for ster eo types to build are a definite possibility. When a person, especially one that is very young, is exposed to stereotypes of a specific group for the first time, then that person will assume all are that way.Likewise, when a source is constantly displaying negative things about a particular race, then that will affect the overall opinions as well. Another very common, and probably the most common cause of racism is unfamiliarity. People fear what they do not know or understand. If someone hasnt grown up around a particular race before, then there is more of a chance the person can be racist toward that particular group. Not all the time, but when the person has already been fed negative stereotypes, and does not have the actual real life experiences with at least one within the particular group, then the chances of racism are increased.This is why it is important for children to be around other races at a young age: to ensure they get their minds used and adapted to being around the m, and also to help counterbalance any false stereotypes they may encounter in the future. Selfishness is another obvious cause of racism. Humans are sometimes very selfish creatures caring only about their own at the expense of others. If individuals arent taught how to respect others, then the potential for the person to become racist is increased as well. This is why you will find that most caring individuals arent racist. Neither are they sexist or anything else.The lastly and probably the most surprising cause of racism is environmental causes. We are all made different biologically and genetically. Our physical environment can affect our biology and therefore, in many cases, affect our minds. This does not mean freewill and choice are not options, but that an individuals potential for racism could possibly be increased through certain environmental factors unknown to man. By default, racism is non-existent. However, things such as improper health maintenance, excess chemicals, head injuries, or other factors may help contribute to it.This should not be used as an excuse that racism has to persist, but more of a better chance to cure racism by enhancing biological health and medical technology, rather than thinking it can only be done by other means. Those are the 4 main causes of racism. As previously stated, racism is one of the most revolting things that paralyses humanity. To cure racism permanently, we must first address the root problems, which are: stereotypes, unfamiliarity, selfishness, and environmental aspects. When we cure and address those things, we will cure racism as well.We all have to learn, and to understand that we are all equal, that we all share the same planet, and that we have the same climate. People and their cultures depend on each other. Racism is a kind of illness. The society cannot get rid of it because there are still too many people who do not understand that we all live under the same sun, breathe the same air, and share the same world.Bibliography oppapers. com/subjects/racism-is-still-alive-page1. html http://voices. yahoo. com/racism-still-alive-today-29941. html? cat=9 democraticunderground. com/discuss/duboard. php? az=view_all;amp;address=3896589799